September 7, 2007, Newsletter Issue #102: Creating An Online Auction

Tip of the Week

If you want to sell goods on an online auction, you need to know several things. First, you need to have an accurate idea of the value of your goods. Ideally, you should have your goods appraised professionally before you list them. If you can't afford an appraisal, go online and search auction sites for goods similar to yours for an estimate of the price. Make sure that you post an accurate description of your goods online and use keywords that will set off searches for your goods. Include a title that is both short and descriptive to attract buyers. You should also include a photo of your goods. Make sure that it's easily downloadable. Set the opening price for your goods just lower than that of your competitors to attract attention. Lastly, make sure that the timing of your online auction ends either in the evening or on the weekend, so that people have time to do last minute bidding.

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