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When buying watches via an online auction site, there are a few things that you should keep in mind. What are you going to use the watch for? Namely, will you be looking for a dress watch or a sports watch? Set a maximum price for yourself. This will keep you from overbidding during the auction. You also need to consider your lifestyle. Will you be putting a lot of wear and tear on the new watch or will you only wear it to the office? Consider a watch with a chronograph if you are a sportsman and a dressier watch to impress at the office. Know your watch materials -- in terms of the metal in the case, the crystal covering the face, and the construction of the band. The most expensive watches have sapphire crystals and platinum or gold cases and bands. You should also note the water resistance of the timepiece. Finally, if you're seriously considering a certain watch, you might want to call a jeweler to ask about the maintenance involved in owning the watch.