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It is wise to take steps to insure that you are not being defrauded by a seller during an online auction. Examine the seller's history and email any past customers who have not been satisfied. You should carefully read the description of the goods that are being sold, so that you can be sure of the goods condition and shipping, payment, and return options before you begin bidding. You should make an effort to check out the seller's other auctions to see if the quality of their goods is consistent. You should also research the goods that are being sold. Speak with a jeweler, appraiser, or research some industry publications to determine if the seller is charging a fair price.