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So you want to auction off your boat? First, stop and ask yourself if you'll make more money selling it via regular retail channels. Remember to factor in the costs of auction and brokerage services. If you have a small craft, then you can easily auction it yourself online through one of the larger online auction sites. If you own a large boat and want to auction it, you will need to contact a professional broker or boat auction service. Either service will charge either a flat fee or certain percentage for the sale, but they will most likely take care of advertisement, transportation, and the acutal auction of the boat.