Holiday Sales

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How can I use the holidays to shorten my sales cycle?

Holiday Sales

Selling holiday items can be an excellent way to use timing to your advantage. Because holidays have an intrinsic purchasing deadline, you can create a great deal of excitement and shorten your own sales cycle. For example, remember the bidding fever created when people were selling their "Talking Elmos" that had been sold out of toy stores for weeks prior to Christmas?

   

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Jennifer Mathes, Ph.D.