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Celebrity charity auctions are perhaps the most well known charity auctions. These auctions seek to capitalize on the popularity of celebrities in order to raise money for charity. The auctions usually take place in the form of a standard English auction. The goods for sale are donated by individual celebrities. They often consist of celebrities clothing, personal effects, and/or signed memorabilia. They may also consist of items of intrinsic value donated by celebrities, such as jewelry, cars, and real estate. The donated goods usually generate revenue beyond their true value because of their association with the celebrity.