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Don't give in to the temptation to use sales gimmicks and cute phraseology such as "L@@k At ME," all caps - "LAST ONE!!!", dancing graphics, or blinking banners. Always present yourself in a professional manner by taking the time to write a well-crafted item description. Make sure that you correct any spelling or punctuation errors before you post your listing. Listings that are filled with errors make you look less credible.